Open New Lines of Communication with Corporate Newsletters
- Joomag
- Jun 25, 2019
- 2 min read
An internal, or corporate, newsletter rounds up important information about your business in one convenient email. Chances are you’ve opened one (or a hundred) at your job already and found these inside:
company updates
employee-generated content
employee spotlights
upcoming events
announcements
thoughts and insights from the CEO
industry-specific news
Q&As
A great internal newsletter engages every single employee who reads it. That’s not easy; we spend A LOT of time in our inboxes. So a little creativity can go a long way. If your newsletter isn’t engaging, employees won’t read it.
An employee newsletter is an excellent platform for sharing corporate values and instilling a sense of community in the workplace. They’re also invaluable tools for keeping everyone updated and in the loop. No one’s left scratching their heads when important changes happen. That’s always nice.
Work with what you have: create a corporate newsletter by uploading a PDF
PDFs rock. They’re easy to create, even easier to read, and their layouts are consistent across every device or software application they’re viewed on.
If you’ve worked hard on your employee newsletter and have its content ready on a PDF file, upload it to a content marketing platform. Add interactive elements and transform your static newsletter into a more engaging and involved viewing experience.
Save time: create a corporate newsletter from a template
Sometimes, you’re juggling so many different tasks you’d make a circus clown jealous. We know the feeling.
That’s why templates exist! The Internet’s chock-full of ‘em. But the best ones are found on content marketing platforms. Pick one and make it your own by adding or removing content from it.
Other features to consider
Branding: an internal newsletter, like your brand, is a reflection of your corporate values. Add logos to the former and tell your brand’s story with every newsletter you publish.
Branded apps: most employees keep their phones close at hand. Tap into these mobile resources and ensure your workforce can access newsletters anytime, anywhere with a custom branded app.
Real-time content updates: sudden organizational changes can throw the best teams off their game. Luckily, content marketing platforms let businesses update and republish newsletters at any time.
User management: successful teamwork hinges on great communication and shared thinking. When creating a corporate newsletter, invite different employees to contribute and share their knowledge.
Privacy options: employee newsletters contain sensitive company information. Protect yours by choosing an appropriate privacy setting (password protected, link sharing, etc.).
CRM: use a trusty CRM to send your newsletter to hundreds or thousands of employees in one click.
Analytics: set a baseline for improvement by tracking metrics that answer important questions about your content. How many people are reading your newsletter? What are they clicking on? Where are they reading it from?
We know a thing or two about corporate communications. Enjoy our free white paper, or visit Joomag’s landing page to learn more.
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