Golf Club Marketing. Doing it Right

• 75% of avid Millennial golfers will consider joining a private club in the future • Most Millennials are likely to join at the age of 33 • The top 3 key solutions for golf clubs are flexibility, customization, and non-golfer amenities

That’s some eye-opening data. But where’s it from? Nextgengolf, a Millennial golfer organization, in collaboration with GGA (Global Golf Advisors) published these findings in their recent 2018 study, “The Truth About Millennial Golfers.”

It’s a reassuring outlook. Nearly 80% of Millennial golfers will join a club at some point in the future. But with that many people wanting in, managers will need greater flexibility and personalization to meet the needs of each one. Millennials in particular should be targeted strategically; ideally, when aspirations to join are high and before other commitments kick in.

Content that’s useful and relevant is a very effective way to attract more Millennials to your club. Golf club owners can leverage it to streamline their marketing funnels and reach target audiences on different channels. Content marketing is also an excellent way to earn more members, retain them, and position your brand above the rest.

For a more in-depth look into content marketing’s role in the golf industry, grab a free copy of our white paper, “Content Marketing for Golf Clubs,” below. May the course be with you.