A long time ago in an Internet far, far away, blogging wasn’t everyone’s cup of tea. Trained professionals including reporters, editors, and

Very few things can kill a publication quicker than overwhelming ads. Though traditionally publishers have spent little on advertising ventu

You’ve heard it a million times by now, right? “Too much of anything is bad.” Yet surprisingly, the old axiom still rings true today....

In our Magazine Cover 101 article, we touched on how keeping the covers of your publications consistent is an easy way to strengthen your br

Nielsen and Morkes’ pioneering study revealed that 79% of web users skim through online content instead of reading it entirely. For digital

We’re going to let you in on a little secret: you need to subtly condition your audience to generate more clicks, subscribes, and sales for

While mood boards may seem like a frivolous waste of time, they’re actually time savers. If you’re pitching design ideas to a client, it’s a

You might think we’re crazy, but the horrible advice we’re about to give you actually serves a purpose: it will help you succeed at...

A solid hierarchy of typography will guide your readers through your publication. Your choices of fonts, weights, and sizes determines what