Very few things can kill a publication quicker than overwhelming ads. Though traditionally publishers have spent little on advertising ventu

You’ve heard it a million times by now, right? “Too much of anything is bad.” Yet surprisingly, the old axiom still rings true today....

Love them or hate them, newsletters are here to stay. Salesforce’s State of Marketing report revealed that newsletters are most frequently u

Nielsen and Morkes’ pioneering study revealed that 79% of web users skim through online content instead of reading it entirely. For digital

Recent studies from the Radicati Group suggest there are nearly 3.7 billion email users worldwide. The same report also estimates that aroun

Now that you’ve mastered basic typography terminology and you’ve delved into fonts that are beyond serif and sans serif, it’s time to put th

We’re going to let you in on a little secret: you need to subtly condition your audience to generate more clicks, subscribes, and sales for

Magazines are a visual medium, but if you don’t have your own photography or a stable of photographers, stock photos are an option....

A solid hierarchy of typography will guide your readers through your publication. Your choices of fonts, weights, and sizes determines what